People.com in da Sphere – launches with Brangelina

We launched an exciting new partnership with People.com last week.  This one was a long time in the making and we were waiting for a worthy event to mark its launch.  That event turned out to be the arrival of Angelina and Brad’s twin babies.  Thanks Brangelina!

As you can see in the image below, we’re powering a module on People’s new NewsStorm product, where they aggregate content around a given topic.  In this instance, we’re exclusively showing related content from third party sources.  Incidentally, it’s the first time we’ve done this, not showing any internal content.  Over the past 18 months, we’ve seen publishers become much more open and interested in including third party content on their sites as the old walled garden mentality has diminished.  People.com followed suit and we think it’s a great decision.  A visitor to this page can access lots of relevant content now from disparate sources and we think that makes the offering more valuable to readers.  We’re looking forward to many more celeb happenings, babies and award ceremonies to fuel the NewsStorm fire:)