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Pepsi Abandoning Super Bowl Advertising For Internet Ads

12 hours ago ago from Pulse2 - Technology News And Reviews

PepsiCo Inc.  (NYSE:PBG) has made a major advertising decision.  Rather than putting in the $2.5-$3 million pay check to place ads on Super Bowl, the company is launching a new online campaign.  This is the first time that Pepsi will not advertise during the Super Bowl over the last 23 years. However Frito-Lay, a subsidiary of Pepsi will continue to place ads on the Super Bowl. Last year Pepsi spent about $33 million on advertising on ...

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