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The Atlantic Monthly Finds Increased Views with Video Embedded in Stories
2 hours ago ago from The Far Edge
Getting site visitors to click on videos is a challenge for publishers. Many, including the Atlantic Monthly, are finding better success when videos are embedded in stories, rather than in separate video sections. These are the comments of Scott Havens, who heads digital operations for the Atlantic. He was previously at Portfolio and Yahoo. He says that videos within some articles get 4-5 percent click through rates. Following ...
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