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Advertisement ‘Internet down, better printing
23 hours ago ago from Finance Time World
Internet advertising revenues declined in the first six months of the year, a decline estimated at 7.8%. Despite the sharp slowdown in the internet industry is more resistant than traditional media like radio, TV and print media. The advertising also shows the continued movement of the aggregate industry, in fact the top ten players in [...]
Related contentGrowth In Online Mass And Net Publicity Profit
20 hours ago ago from 2zzc*net
How America gets its news is changing quickly. No longer are people confined to the crinkly old newspapers that pile up in the corners of their homes. Many Americans are getting their news online from both traditional and non-traditional media companies. Many Americans aren't bothering to read the stale old opinions of large news conglomerates and prefer opinionated small tart-ups.VSS and PQMedia teamed up to conduct a comprehensive study of ...
Related contentMicrosoft Taps Seinfeld to Get Serious with Apple
9 hours ago ago from Cult of Mac | The Mac, the iPod, the iPhone - and the people who love them
8:19 am, August 21st, 2008, Lonnie Lazar Image via Wall Street Journal UPDATE: The original  reference to Chiat\Day as creators of the campaign referred to in this post was incorrect. We regret the error and any confusion it may have caused. Microsoft is launching a $300 million advertising campaign featuring Jerry Seinfeld to try and slow the juggernaut that has seen Apple take increasingly big bites out of the Windows ...
Related contentThe joy of… pitching
6 hours ago ago from The Value Engineers
In my earlier post , I suggested that BMW seemed not to be sticking to a coherent brand positioning. Admittedly, this rather stark hypothesis was based on several pieces of TV advertising, not on the wealth of marketing data we would normally be reviewing. Nevertheless, I felt that there was something not entirely in order with how BMW was joining all the marketing dots. I wasn’t hugely surprised, then, when Campaign recently ...
Related contentDelta Air Lines and Digitas Take Placed-Based Digital Media to New Heights
13 hours ago ago from Digital Signage, Signs, Digital Out-of-Home Media, Digital Signage Networks, Audio Visual, DigitalSignageUniverse.com
Content on this page requires a newer version of Adobe Flash Player. INDUSTRY WATCH December 16, 2009 (Seesaw) Delta Air Lines and Digitas Take Placed-Based Digital Media to New Heights Awareness of Delta as an international carrier increased by more than 28%. SAN FRANCISCO, CA — Delta Air Lines , the world’s No. 1 airline, and Digitas , a leading global digital ...
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What Google Wants With Its Own Phone: Control [Voices]
19 hours ago ago from All Things D
By Rita Chang, Contributor, Advertising Age With all the attention Google's (GOOG) plan to launch its own phone is receiving, a sensible question remains: Why, when it makes billions off the high-margin business of search and online advertising, would it get its hands dirty launching a mobile handset? Google's fortunes come from advertising, making money off eyeballs and user experience. Read the rest of this post on the original site
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