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Celebrity Athlete Marketing & PR Gone Bust: The Tiger Woods Story
23 hours ago ago from Fitness PR Division
This is one of those points in the CPG industry when you wish you didn't let your clients appoint that celeb to co-communicate a brand. It happens all too often a product launches around a star, then suddenly that star fades or implodes as is the case with Tiger Woods. From a PR standpoint, can Tiger Woods recover from his current debacle? In my opinion, yes. He has gotten himself into a real PR nightmare but, I do think it will ...
Related contentTiger Woods Saga Far From Over, by Albert Mohler
22 hours ago ago from Vision Christian Newswire
The travail of Tiger Woods entered a new chapter over the weekend as Accenture, a global consulting firm, severed all ties with the world's most famous golfer. It is not likely to be the last. Tiger Woods' fall from public favor happened with breathtaking speed. In a matter of days, a minor vehicle accident in the middle of the night mushroomed into both private and public catastrophe. Even as Woods and his famously protective handlers sought ...
Related contentBeing “Like Mike” has been costly for Tiger
6 hours ago ago from In Search of Good Times
It’s hard to believe that it’s only been two-and-a-half weeks since we first learned of the bizarre accident outside of Tiger Woods’ massive mansion in Windemere, Fla. Since then, we’ve watched in awe and wonderment as the carefully-crafted image of one of the world’s most famous, popular and marketable athletes shatter into millions of pieces. Across those same two-and-a-half weeks, a lot of things have been said, a lot of ...
Related contentAll our Icons
4 hours ago ago from We Belong Here- for better or worse
Tiger Woods : And an idle question after reading this , "Woods's appeal was based, ultimately, not on his physical abilities but on his mental toughness, his extraordinary capacity for focus and discipline... In other words, Woods has been presented as the embodiment of bourgeois virtues: dedication, hard work, single-mindedness. Indeed, when, in 2008, Woods won the U.S. Open while essentially playing on one leg, the Times' David Brooks ...
Related contentAnalysis - When Woods Goes Missing, So Does the Audience - NYTimes.com
4 hours ago ago from ByLineSports.com is a one stop sports page for some of the most entertaining sports articles.
Skip to article Try Times Reader 2.0 Log In Register Now Home Page Today's Paper Video Most Popular Times Topics Search All NYTimes.com Golf World U.S. N.Y. / Region Business Technology Science Health Sports Baseball N.F.L. College Football N.B.A. College Basketball Hockey Soccer Golf Tennis Global Sports Olympics Buy Tickets Opinion Arts Style Travel Jobs Real Estate Autos Analysis ...
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Best traits of successful people can also be worst
5 hours ago ago from PopEater
-Exceptional people, be they superstar athletes, politicians, celebrities or CEOs, are driven to be the very best at what they do. To that end, Tiger Woods is no exception. We shouldn't be surprised, then, when that zeal carries over to the rest of his life, several psychologists and therapists said. "How do you become Tiger Woods? It's not just talent," said Pepper Schwartz, a sociology professor at the University of Washington. "It's very ...
Related contentThe Difference Between a Skank and an Escort (Thanks, Tiger!)
4 hours ago ago from Politics Daily
We at Woman UP have been all atwitter about language, what with all the news about Tiger Woods: To skank or not to skank is the question. What do you call the women involved? It is a brave new world when parents are more likely to learn curse words from their kids than the other way around. And when "prostitute" appears in the same sentence as "PhD in informatics, epidemiology and forensic science," as it does in Delia Lloyd's post on ...
Related contentCheaters guy gives his take on the Tiger Woods scandal
20 hours ago ago from TV Squad
Just when thought you had already heard the whole world's take on the Tiger Woods saga, out comes the last person you want to see on a date. Professional soul patch wearer and Cheaters host Joey Greco talked to the Los Angeles Times about Woods' philandering ways. He describes his take on the reaction, the coverage and even Tiger's handling of the event. He even likens it to David Letterman's recent scandal and says that Letterman handled ...
Related contentReaders' Comments: The Sports World’s Key Players in 2009
22 hours ago ago from The New York Times
When we asked readers to tell us who they thought had the most influence on the sports world in 2009, we knew it was a broad question. So many individuals athletes, coaches, agents, lawyers and team executives have made a major impact on the sporting and cultural landscapes in the past 12 months. Not surprisingly, many readers cited Tiger Woods , the world's No. 1 golfer, who, in the past four weeks, crashed his sport utility vehicle , ...
Related contentRobbie Gennet: The Stoning of Tiger Woods
19 hours ago ago from Huffington Post
Have you seen the latest barbarism out of Somalia? A man named Mohamed Abukar Ibrahim was stoned to death by Islamic militants for adultery- literally buried up to his chest and pounded with big rocks until dead. Here's the link: http://www.huffingtonpost.com/2009/12/15/somali-man-stoned-to-deat_n_392503.html If you can bear to look at those pictures, just imagine that was Tiger Woods in his place. Not that I wish that on Tiger (or ...
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