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Ad Writing for the Small Business Owner
19 hours ago ago from Marketing Manner
Do you have trouble creating an effective piece of advertisement? Maybe you don't know where to start. Or maybe you have so many ideas that your poster printing piece looks like a novel. Fortunately, ad writing is relatively simple if you know a few simple rules. When you are creating advertising for your small business, keep the advice in mind for a much smoother writing process and much better results. 1. Figure Out a Clear Objective ...
Related contentProcter & Gamble Twiggy Olay airbrushed ad and Dove Evolution ad
8 hours ago ago from Make Digital Marketing Work
This morning whilst enjoying my cup of tea and hangover curing sausage sandwich I flicked the television on and say what seemed to be a hastily put together piece on BBC Breakfast Time. In it several people were discussing the Procter and Gamble ad for Olay. The ad is for the well known anti wrinkle treatment but the (still amazingly stunning) Twiggy had been airbrushed to hide her own wrinkles. The ad has been banned by the ...
Related contentRockYou Security Breach – don’t store passwords in the clear
23 hours ago ago from CPM Advertising : CPM Advisors
We read about the unfortunate compromise of user passwords at RockYou. As I point out in a comment there, research I did at Jupiter (now Forrester ) and presented to the FTC several years ago showed that over 53% of users used the same password and username at substantially all the sites they visit. I think the real number is probably still pretty high, despite companies doing a lot to force people to choose better passwords because ...
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