Related Blog Posts
The Top Five Reasons Brands Fear Social Media
9 hours ago ago from The Next Web
I've been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age. What are they worried about? Here are the top five concerns that I've heard from executives and my response to them: 1) They're afraid they'll lose control of their brand and ...
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5 hours ago ago from Context Over Dogma - Insight into viral and social media marketing
I once sat in on a presentation given by Andru Edwards of Gearlive.com . Someone asked about the value of Twitter, and he responded something to the effect of, “It’s here and people are using it . You’re gonna have to get used to that.” If you are working as a marketer, PR person, advertiser, or any other related job-type, you might have a hard time making the case to your superiors that your company should create a Facebook fan page or ...
Related contentIs Social Media Just A Phase? Social Media Marketing
11 hours ago ago from Social Media Marketing
The other day I was asked if social media was just a phase.' This was not the first time I had heard the question and it is one that deserves some discussion. As companies continue to reassess their current marketing and branding campaigns, the question of how much to allocate toward social media campaigns is becoming a bigger issue. Not only is cost being taken into account when companies review social media, but also how it will affect ...
Related content5 Tips for Branding Across Social Media
23 hours ago ago from SNOBS
Online branding helps businesses build a consistent, unified web presence. Company pages and social media accounts are instantly recognisable and help potential customers learn more about the business. Web presence is critical to success in online business. Consumers seeking information about a product or service see the same company coming up in several different locations; this helps build credibility and tells the consumer that this ...
Related contentThe Philosophy of Social Media
13 hours ago ago from Mr Business Golf
The strength of Social Media is in the efforts put into delivering the GTG mission to the public in a Social manor. Social Networking now is mainstream marketing. The World of Marketing Has Changed Since October 2008, when the bottom fell out of the business world, the trust people had with anyone in any business evaporated with the economy. Social Media had already been highlighted in the preceding Presidential campaigns as an effective ...
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Google making dive into social media?
9 hours ago ago from CNN - Tech
Google making dive into social media? By Doug Gross , CNN Google has planned a 1 p.m. announcement, possibly about using Gmail for social networking. STORY HIGHLIGHTS Google expected to plunge into social networking with Gmail status updates Search engine giant has planned a 1 p.m. announcement for Tuesday Wall Street Journal quoted sources saying e-mail service will show status, other ...
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