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TAG Heuer Dumps Tiger as US Pitchman

22 hours ago ago from Swiss Watch Boutique

Swiss watchmaker Tag Heuer said Friday that it is eliminating its advertisements in the United States featuring the golf star. TagHeuer CEO Jean-Christophe Babin told Swiss daily Le Matin that the company was responding to recent events surrounding the golfer. Werecognize Tiger Woods as a great sportsman but we have to take accountof the sensitivity of some consumers in relation to recent events, Babin was quoted telling the newspaper. ...

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