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TAG Heuer Dumps Tiger as US Pitchman

14 hours ago ago from Swiss Watch Boutique

Swiss watchmaker Tag Heuer said Friday that it is eliminating its advertisements in the United States featuring the golf star. TagHeuer CEO Jean-Christophe Babin told Swiss daily Le Matin that the company was responding to recent events surrounding the golfer. Werecognize Tiger Woods as a great sportsman but we have to take accountof the sensitivity of some consumers in relation to recent events, Babin was quoted telling the newspaper. ...

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Tag Heuer calls timeout on Tiger Woods’ advertisements in United States

8 hours ago ago from US Golf Pro Tips

Swiss watch maker Tag Heuer says it will not use Tiger Woods' image in advertising campaigns in the United States for the foreseeable future.

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