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Books

7 hours ago ago from Brian Solis

Putting the Public Back in Public Relations As the New York Times recently documented in its article, “ Spinning the Web: PR in Silicon Valley ,” the industry is, at the very least, in a state of disarray, mired in a global branding crisis. Up until now, PR was without a crisis communications team to anything about it. A new book offers help and hope. And, it’s not just for PR and communications professionals. This book documents ...

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Appearances

7 hours ago ago from Brian Solis

December 9-10, 2009 Le Web , Paris (Speaker) December 10, 2009 Bulldog Reporter Webinar January 6, 2010 National Education Association Marco Island, Florida (Keynote) January 7-10, 2010 Consumer Electronics Show - Las Vegas, NV (Attending) January 14-15, 2010 Web 2.0 for Accelerace Companies Oslo, Norway (Keynote) January 21-31, 2010 Sundance Park City, UT. (Tentative) January 28, 2010 Twiistup Los Angeles, CA ...

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David Bach/FinishRich Media Names Krupp Kommunications, Inc. (K2) Public Relations Agency of Record (PRWeb via Yahoo! News)

5 hours ago ago from Brand Management World

David Bach, founder of FinishRich Media, named Krupp Kommunications (K2), a full service public relations, marketing and branding agency, as public relations agency of record. In this role, K2 will provide strategy, brand management, and consulting for David Bach and FinishRich Media, as well as all national media relations to advance overall brand recognition for both David Bach and FinishRich Continue reading here: David ...

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An introduction to public relations

19 hours ago ago from GpplUssier

Public relations (PR) refer to the practice of controlling the stream of information between a firm and its customers. Aiming to build and sustain the reputation of a firm, public relations enhance a firm’s prestige and present a positive image to the firm’s audience, both consumers and customers. The concept of public relations was initially introduced in 1830 by Edward Louis Bernays, who is considered the founding father of modern ...

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How Search Engines Have Changed Public Relations

11 hours ago ago from Best Marketing Business.com

When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to voice his or her opinion on the World Wide Web. Internet users now have the ability to present their opinions for public consumption on blogs as well as websites. Thanks to the advent of search ...

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