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Ad networks - SF Chronicle Sends Holiday Retail E-mail, Skips Content Entirely

18 hours ago ago from Open Business World

SFGate, the online arm of the San Francisco Chronicle, sent out an e-mail last night that struck me as intriguing. The message was dedicated to the site's Fan Shop, while featuring merchandise for San Francisco 49er and Oakland Raider fans. And nary a news story appeared. No content at all. Just merch. The message uses the subject line: SFGate: Give sports gear gifts this year! Visit our FanShop! Three HTML images dominate the ...

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Ad networks - Happy Holidays to all from Search Engine Watch, ClickZ and SES

4 hours ago ago from Open Business World

Happy Holidays to all from Search Engine Watch, ClickZ and SES Dear friends and colleagues, we'd like to take this opportunity on behalf of everyone at Incisive Media's New York office to wish you the very best during the holidays. And we hope 2010 is going to be productive, profitable and peaceful for you. The team here is responsible for the day-to-day running of Search Engine Watch, ClickZ and the SES international series of ...

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Paid Tv – Buying Media Online – The Good Virus That Can Help Spread A Marketing Campaign

16 hours ago ago from Mastering Your Business

The internet is providing paid TV-like advertising opportunities. Most of the companies that are buying paid TV-like advertising online are buying in blocks of a three month period. Many companies are analyzing how the benefits of this type of advertising have an added advantage in reaching, as well as tracking, a wider audience. There is no doubt that most are more than satisfied with the results. The diversification of paid TV-like ...

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Television Killed Advertising!

18 hours ago ago from Best Marketing Business.com

Ask any advertising person that you know if they have heard of, or read, The Cluetrain Manifesto and most of them will shake their heads with an emphatic no, which is a shame because within this book lies the clue to their demise. Whilst the book is written with the Web in mind, most of what it has to say is true of the communication process itself. So allow us to revisit the Cluetrain Manifesto and apply what they have to say about ...

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Fox Newswatch Highlights Couric & Klein in MRC's Awards for Worst Reporting

16 hours ago ago from NewsBusters.org - Exposing Liberal Media Bias

Saturday's Fox Newswatch on FNC highlighted two “winners” in the MRC's “ Best Notable Quotables of 2009: The 22nd Annual Awards for the Year's Worst Reporting .” (Posting on NewsBusters ) Viewers were treated to Katie Couric pining to Barack Obama: “You're so confident, Mr. President, and so focused. Is your confidence ever shaken? Do you ever wake up and say, damn, this is hard?” FNC host Jon Scott announced “her performance there garnered ...

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