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Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it's a commonly overlooked fact. Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic and potential prospects to a small business' Web site, according to PRWeb. However, ...
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By Christina Torode, Senior News Writer 01 Dec 2009 | SearchCIO.com Social media may be changing the way consumers and business customers provide feedback to stores, hotels and the public at large, but companies have yet to catch up to these new channels with their customer feedback management efforts. Some companies are still trying to figure out how and even if they should acknowledge those tweets, blogs and other public comment forums, ...
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