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What Killed GM? Brand Marketing.
7 hours ago ago from Sales Machine | BNET
A, Always. B, Be. C, Closing. By Geoffrey James By Geoffrey James March 31st, 2009 @ 11:55 am 46 Comments | Permalink Categories: Management , Marketing , Rant , Watercooler Tags: Brand , General Motors Corp. , Brand Marketing , Branding , Marketing , Geoffrey James Conventional wisdom is that bad management is responsible for the impending death of this once-great American corporation. But that's ...
Related contentBranding Mistakes - Brand Identity Guru
20 hours ago ago from All About Mortgage
1. It "sells itself." I don't need to market. Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait. Is that your product or service selling itself? No (that is, unless your widgets have learned to speak). That's one of your customers playing out-of-the-goodness-of-my-heart salesperson for you. Yeah, word-of-mouth is nice, and if it's ...
Related contentAuthentic Personal Brand: The Road Less Traveled
23 hours ago ago from Brandspresso
The virtues of truth and honesty are at the core of becoming a strong authentic personal brand. When an individual embraces authentic personal brand as an operating principle, the universe of strong, positive relationships is expanded and the possibilities for achievement become so much larger. The potential payoff for embracing the notion of personal brand is based upon whether one views personal brand as an image-polishing strategy or as a ...
Related contentTop Ten Brands in 2009
18 hours ago ago from Nawwafi's Blog
best global brands 2009 rankings 2009 Rank 2008 Rank Brand Country of Origin Sector 2009 Brand Value ($m) Change in Brand Value 1 1 United States Beverages 68,734 3% Coca-Cola is 123 years old and shows no sign of relenting. It is the number one producer of sparkling beverages by volume and dollars. It has ...
Related contentMarketing in Phoenix: What Message Does Your Brand Send?
10 hours ago ago from Technology Toolkit
To the degree it is recognized, your brand sends a message to your prospects. It can work something like this in the consumer�s mind: �(Your brand here) is: � a good �place�� � good, but too expensive� � ok, but too cheap.� � well-suited to my needs.� � not for me.� � don�t know what it stands for.� As a Phoenix marketing agency and 33-year member of the Arizona advertising and public relations community, we�ve ...
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