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Astral Media chief executive says advertisers starting to return to market
2 hours ago ago from Equipment For Photographers
US magazine publishers launch digital newsstand US magazine and newspaper publishers Conde Nast, Hearst, Meridith, News Corp. and Time Inc. teamed up on Tuesday to launch an ambitious digital newsstand for electronic devices. Read more on AFP via Yahoo! News Forrester: Traditional agencies can't do digital Advertising agencies may be shifting toward becoming one stop shops for online and offline advertising needs, but marketers ...
Related contentTop publishers link arms in e-reader push
21 hours ago ago from Pub Blogs
Filed under: Technology , Media , Time Warner , News Corp. An existential crisis, like politics, makes for strange bedfellows. So it is that five media companies that spend most of their time in bitter competition with one another are now joining forces in a new venture intended to midwife the arrival of portable digital magazines and newspapers on a mass scale. So new is this venture, it doesn't yet have a name or an executive ...
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Theorem Launches Creatives On Tap
11 hours ago ago from FanHouse
Creatives, online media operations and data services company Theorem, Inc. ( www.TheoremInc.net ) has introduced CreativesOnTap.com ( www.creativesontap.com ), an online advertising tool that allows advertisers to create display and video ads on Web sites. Currently, the tool is in a beta-testing phase, during which it is being offered to Web site publishers. Publishers using CreativesOnTap provide advertisers with creative freedom to design ...
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