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Reviving the Traditional Press Release
22 hours ago ago from Brian Solis
Source The press release is over 100 years old and for the most part, its evolution was mostly stagnant for the majority of its lifespan. However, the press release has evolved more in the last decade than it has over the century thanks to the proliferation of the Internet and most notably, the Social Web. The tired and oft disregarded press release is finally tasting reinvention as it transforms to chase the new channels of influence as ...
Related contentHow Press Releases can boost online traffic
14 hours ago ago from Online Tips for Real Estate Agents
Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it's a commonly overlooked fact. Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic and potential prospects to a small business' Web site, according to PRWeb. However, ...
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