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Making initial contact — the inquiry letter

3 hours ago ago from DC Works

Now that journalists are being advised to proactively reach out to employers as hiring improves, an obvious question arises: How should you best make initial contact with someone you don't know and who you aren't even sure has an opening? This is similar to the dreaded cold call that salesmen and public relations professionals learn how to make early on in their careers. For job seekers, it's known as the inquiry letter. This letter is ...

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ClickZ Stats: Most Searched Term of 2009?

16 hours ago ago from Marketing Journal

Hitwise reveals the most searched terms and most visited Web sites from January through November 2009. View Online | News | Blog | Experts Columns | Stats | Tools | White Papers | Jobs | About ClickZ Stats Trends & Statistics: The Web s Richest Source ...

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The New Rules of Marketing and PR How to Use Social Media Blogs News Releases Online Video and Viral Marketing to Reach Buyers Directly

21 hours ago ago from Internet Marketing Secrets Revealed 2.0 Blog

0 The New Rules of Marketing and PR How to Use Social Media Blogs News Releases Online Video and Viral Marketing to Reach Buyers Directly A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to ...

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How To Work With, Identify and Measure 'Influencers' In Social Media

6 hours ago ago from mediabistro.com: jobs, classes, community and news for media professionals

"We call it social influencer relationship management...We provide them with new content and values they can pass along to their readers to get them involved in the program." -- John Bell , managing director 360 Digital Influence at Ogilvy PR to Advertising Age 's Michael Bush on client Kodak's "Time to Smile" campaign. Read the full story here . Link your data, search smarter, and market better. Learn why semantic web technology is ...

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BurrellesLuce Newsletter: Envisioning Media Relations, Predictions for 2010

14 hours ago ago from Fresh Ideas

December 2009 Within communication circles, 2009 may well be remembered as a time when the PR and marketing communities helped to usher in a new era of media relations. As the current year draws to a close, many have begun to forecast what the coming year has in store for the PR industry and the media at large. We at Burrelles Luce have donned our own prediction caps to offer a few ideas on what awaits PR professionals in 2010. ...

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