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Pepsi Abandoning Super Bowl Advertising For Internet Ads
16 hours ago ago from Pulse2 - Technology News And Reviews
PepsiCo Inc. (NYSE:PBG) has made a major advertising decision. Rather than putting in the $2.5-$3 million pay check to place ads on Super Bowl, the company is launching a new online campaign. This is the first time that Pepsi will not advertise during the Super Bowl over the last 23 years. However Frito-Lay, a subsidiary of Pepsi will continue to place ads on the Super Bowl. Last year Pepsi spent about $33 million on advertising on ...
Related contentPepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign
2 hours ago ago from PC Mike - Tech News and Reviews
The Super Bowl is consistently one of the most-watched television programs of the year. Even as network television viewership continues to erode thanks to cable, timeshifting and Internet options advertisers are still willing to pay big ad dollars for a spot on Super Bowl Sunday See the original post here: Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign
Related contentPepsi to skip Super Bowl, launch $20m social media campaign Icrontic Tech
1 hour, 6 minutes ago ago from Icrontic Tech
The Super Bowl has always been the time of year when the flashiest and most expensive commercials have made their debut. This was normally true for Pepsi, but this year they’ve decided to make a change. Instead of spending the big bucks on the game, Pepsi will instead be launching the $20 million Pepsi Refresh social media campaign on January 13, and it won’t be showing commercials during the Super Bowl. This is a big change (not to ...
Related contentMotorola to run Droid Super Bowl ad
2 hours ago ago from Verizon Droid
Motorola is likely to run a Super Bowl commercial for the Droid, a leak indicates today. The phone maker is believed by sources of AdAge to have bought at least one ad during the American football game. Although the subject of the ad isn't directly confirmed, the Droid is currently the company's flagship phone and its most heavily promoted device, as it has received numerous ads from Verizon attacking the iPhone and pitching the Droid as more ...
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