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Consumer Empowerment

7 hours ago ago from A "Hand Up", not a "Hand Out"

There is a need for consumer empowerment. The need to educate the customers so that he is empowered with respect to his rights as a consumer.The advancement of technology in the market and aggressive marketing strategies have thrown open a wide array of choices for consumers but along with that has also rendered a threat which is associated with the rapid changes in the marketing scenario. A customer should be equipped to be vigilant so that ...

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