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It’s no secret that social media is here to stay. Many, if not most, companies are grappling with how to incorporate it into their marketing strategy. I’m frequently asked for my thoughts on prioritizing various social media avenues. And while there’s no “one size fits all” answer, here are my general thoughts on the subject. First, let me make clear that I’m assuming your main goal is to make sales. There are other perfectly valid ...
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If you sense that your revenue engine is under-performing and believe that aligning Marketing and Sales will lead to the necessary transformation you might next ask when is the best time to launch an alignment initiative. Fair enough question and I’ll provide some ideas beyond the obvious answer of, “right now”! Aligning the Marketing function and the Sales function to the buyers’ journey and to a single, measurable ...
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