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A: When you're clever enough to get leverage from the content in other formats and forums. I was pleased to see that client Xiam Technologies was making excellent (re-)use of their white paper, Make It Easy on Me 3 Ways Operators Can Use Personalization To Give Customers What They Want On The Mobile Internet, the fruit of our collaboration this past summer. Xiam is using the white paper as a content-lead into msearchgroove , a ...
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