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Pepsi Forgoes Superbowl Ad in Favor of Social Media Campaign

19 hours ago ago from Fans of Brands

What's the most effective way to spend 20 million in marketing dollars? How can a company maximize those dollars to make the biggest impact and reach the most people? I'm thinking of my grandmother's advice as she hands me a $20 bill: now, don't spend it all in one place dear! By forgoing advertising in the Superbowl for the first time in 23 years, Pepsi is doing just that. In an historic move, Pepsi is shifting their advertising dollars ...

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Pepsi Drops the Super Bowl for Social Media

19 hours ago ago from New Comm Biz

Image via Wikipedia The fight for social media just got turned up to 11 . There's a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to make advertising look and act more like social media. This is sad to me because I don't think anyone owns social media . Each discipline brings it's own unique perspectives and strengths to social media. Overall this reinforces my ...

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Ten Most Awesome Viral Marketing Campaigns of 2009 – Direct Traffic Media

23 hours ago ago from Atlanta Internet Marketing

Direct Traffic Media Ten Most Awesome Viral Marketing Campaigns of 2009 Direct Traffic Media It is little wonder then that 2009 has been a great year for viral marketing campaigns, as online advertising has used social media forums in YouTube,

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