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We’ve got a Plan
3 hours ago ago from Indianapolis Museum of Art Blog
Image Courtesy of HowStuffWorks.com I've always been interested in why advertisers do what they do. How do ideas get generated and why are they executed in the ways that they are? Where did the Energizer Bunny come from? And what exactly is Fahrvergnugen ? Sometimes marketing campaigns are absolutely genius and other times they are absolutely ridiculous. If you've ever watched the show Mad Men , you'll know that there's a lot of ...
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Briabe Media has developed an innovative mobile media buy Zhena’s Gypsy Tea. The idea is to develop a mobile site in three weeks to handle the click-throughs. The main stream thought was to address the youthful female target audience and break free of the clutter of traditional media channels. They found that a high percentage of [...]
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10 hours ago ago from this is violence — fact after inaccurate fact
On December 7th I gave this presentation at the PSU Interactive Marketing Conference outlining how a brand or agency can begin to look at the value of creating meaning for their customers through mobile rather than viewing it a channel for pushing advertising. Creating Meaningful Experiences in the Mobile Space View more documents from justinatfight . NOTE: I feel I should take this opportunity to point out a small, tiny, ...
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Here is the 3rd of many social media strategies, organized around the “Ps” of Marketing, for creating the economic recovery. 3. Tune into the Back-Channel (Placement). The Defrag ( www.defragcon.com ) audience remained plugged into PCs and Smartphones during presentations. They multiplexed constantly by listening to the speaker on stage, viewing the projected slides, taking notes, responding to emails, browsing the web, doing other ...
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6 hours ago ago from Australasia's journal of the new media revolution - Digital Media
Australasia's journal of the new media revolution Go Home News Solutions Profile Opinion Mobility Broadcast Search Social Media Digital Marketing Digital Technology Channel Ten bags online, mobile, IPTV rights in F1 deal 9 December 2009 As part of a five year deal securing the broadcast rights to the Formula 1 from 2011, Channel Ten have also acquired the rights for online, mobile and ...
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