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PR News and PRWeb Study Shows Big Shift in PR Pros Perceptions and Use of Press Releases

8 hours ago ago from India PR Diary

December 15th, 2009 by India PR Diary Trend Toward Online Press Release Distribution Spurs Different Audience Targets by PR Professionals. We see PR pros more interested than ever in moving away from traditional expectations of the press release, and instead to using them to drive traffic to their site, attract prospects and keep customers informed While the press release is still considered a key vehicle for delivering news to the ...

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