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Your email program is going strong and now your CMO is asking ?what about mobile?? Let?s face it, the world and your customers have gone mobile, so your email program needs to follow suit. Reaching your target audience today can feel like an exercise in virtual roulette?an assortment of options to choose from, each feeling as much a gamble as the next. Mobile has become a key component of today?s marketing venue, so you need to be ...
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