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Being online: Your identity to advertisers--it's not all about you
23 hours ago ago from O'Reilly Radar - Insight, analysis, and research about emerging technologies.
Thy self thou gav'st, thy own worth then not knowing (This post is the fourth in a series called "Being online: identity, anonymity, and all things in between.") Voracious data foraging leads advertisers along two paths. One of their aims is to differentiate you from other people. If vendors know what condiments you put in your lunch or what material you like your boots made from, they can pinpoint their ads and ...
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