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Verigy earns Five Star Customer Satisfaction Award from VLSI Research

21 hours ago ago from PC\'s Semiconductors Blog

CUPERTINO, USA: Verigy, a premier semiconductor test company, has received its first five star award for exceptional customer satisfaction from market research and analysis firm VLSI Research Inc. Of the 13 companies to receive the award this year, Verigy is the only test equipment manufacturer. This annual award is based on a company’s performance in six categories: cost of ownership, quality of results, product performance, customer ...

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Social Media and Financial Services – Best examples

22 hours ago ago from Richard Buettner Consultant - Internet Marketing, Personalisation and Social Media

Traditionally the financial sector leads technology innovation and used to invest huge sums in systems and software. Looking at the engagement rate of social media and the adoption of multichannel approaches it seems this industry is not yet embracing social media marketing  - was it hit too hard by the credit crunch? Obviously there’s room to improve when it comes to community building since many participants in that market are perceived ...

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Media & Green Marketing

9 hours ago ago from Kiwano Marketing

How To Effectively Promote Your Company’s Green Practices Many companies are already doing their debut with green business strategies, but only a small percentage is communicating their sustainable efforts. From the ones that are doing so, few are actually doing it right. Why do consumers frown to green communications? I strongly believe it has to do with two key aspects: the message tone and the medium used. Think of the ...

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New Study Shows Companies Don’t Hear Complaints First

11 hours ago ago from Costa DeVault

The evidence for companies to establish a social media monitoring program keeps building up. The most recent is the latest study from England’s Institute of Customer Service , which shows that dissatisfied customers are turning to social networks to complain about companies – before complaining to the companies themselves. Think about that for a moment. Customers aren’t even giving companies a chance to fix poor service before telling ...

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Like At The Birth Of PR?

10 hours ago ago from Reference Success | Boulder Logic

Is customer reference management an untapped discipline like public relations might once have been? Was there a time when organizations didn't proactively look for media opportunities or form strategies for maximizing their impact? Take a look the definition of public relations  from Wikipedia. Public relations (PR) is the practice of managing the flow of information between an organization and its publics Because public relations ...

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