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Treat the Media Like Your Best Customers
10 hours ago ago from Business Wizard - Online Business And Online Money Guides
BuWiz.CoM: Entrepreneurs everywhere are bumping heads in a mad rush to jump on one of the most effective marketing tactics in this recession-era economy public relations. Media outlets, and often individual editors and journalists, receive hundreds, even thousands, of press releases every day. Yet the vast majority of press releases, by some estimates as much as 97 percent, never produce a result.Does the problem lie in the tactic or the ...
Related contentContact Automotive Digest, Automotive Information Network Media
5 hours ago ago from Automotive News, Auto News and Trends from Automotive Digest
home news newsletters industry events directory market research people contact TODAY'S NEWS Aftermarket Dealers Energy / Environmental Fleet / Rental Funding Global Manufacturers Marketing Remarketing Vehicle Safety search AIN register login Contact us Feedback to Our Editorial & Management Staff Automotive Digest is committed to being the most far-reaching, comprehensive, insightful, and up-to-date automotive ...
Related contentReviving the Traditional Press Release
18 hours ago ago from Brian Solis
Source The press release is over 100 years old and for the most part, its evolution was mostly stagnant for the majority of its lifespan. However, the press release has evolved more in the last decade than it has over the century thanks to the proliferation of the Internet and most notably, the Social Web. The tired and oft disregarded press release is finally tasting reinvention as it transforms to chase the new channels of influence as ...
Related contentLocal Television: A Question of Relevance in a Changing World
16 hours ago ago from Procurement Insights
Like the once great pitcher whose fastball has lost some of its speed, or the boxer whose timing is a second or two slower than it once was, local television is also out of step with a world that is now dominated by citizen journalism and fast-paced individually driven social media venues. I am of course old enough to remember a time when only two or three channels were available on your TV dial, and you actually had to get up off the ...
Related content'20/20' with Chris Cuomo is Friday's #1 Regularly Scheduled Show
8 hours ago ago from mediabistro.com: TVNewser - And Now the News...About TV News
Chris Cuomo made his debut as co-anchor during a 2-hour "20/20" last night. The 10pm hour was Friday's #1 regularly scheduled TV show drawing 6.7 million Total Viewers. "20/20" came in first in the A18-49 and A25-54 demos. The hour featured Cuomo's reporting on two American men tangled in international custody disputes. This is the 8th week in a row "20/20" at 10pm was #1 in the A18-49 demo. The 9pm hour also came in first place in ...
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