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Understanding the value of press releases

9 hours ago ago from Scrappy Marketing

Last week I fired off a press release (thanks for all your input @jeffhasen ) to announce the launch of IdeaMensch . I ran across a $100 coupon for PRWeb so it ended up costing me $100 to send out that release. Why did I do a press release? I wanted something official looking that I could a) fire off over the wires to gain some incoming links and b) be able to send to some friends and acquaintances. At some point, I might also use it as part ...

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