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Kraft Continues to Expand as a Media Company
9 hours ago ago from Marketing with Meaning
As our customers turn away from the traditional model of interruptive, impression-based advertising, most companies have chosen to continue to spend most of their marketing dollars in this way, while they hope that some scalable, new-media alternative takes hold quickly. But a handful of organizations are not waiting for others to build the next model instead, they are investing their money and time into creating new media platforms in which ...
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7 hours ago ago from Leslie's Bl
Paper towel sandwiches. There’s something I hadn’t thought about for a whole lot of years. The subject came up Thanksgiving evening as we all lolled after dinner, feeling the tired as the tryptophan kicked in. We were musing about past Thanksgivings and ways to use the leftover food when a memory of Daddy popped out of my mouth. “Paper Towel sandwiches,” I giggled, “That’s what Daddy used to do.” I felt five pairs of eyes swing in my ...
Related contentLocal middle-schooler wins national video contest
50 minutes ago ago from CIS Washington News
With a smile and a seemingly fearless chicken on her head, Jordan Lederman showed the world what she knew. A nation-wide video contest titled “ I Am What I Learn ” invited students to create a video that answered the question of why their education is important to fulfilling their dreams. The contest was sponsored by the U.S. Department of Education and was launched on September 21. Under the criteria of use of creativity, strength and ...
Related contentKraft names Daryl Fielding as European marketing chief
10 hours ago ago from Bearing Partnership Digital Recruitment and Executive Search Specialists
Kraft Foods Europe has recruited Daryl Fielding, the former Ogilvy & Mather executive and prime architect of the Dove Real Women campaign, as its vice-president of marketing. Fielding, whose last position was commercial director of Independent Newspapers, will join the company in the new year. The position at Kraft is a new one; Deanie Elsner, senior vice president for coffee at Kraft Foods Europe, has been acting as caretaker of ...
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