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How do you define corporate social responsibility? At the least prescriptive end of the spectrum, corporate social responsibility can be defined as doing no harm , following both the spirit and the letter of all regulations and, maybe, sponsoring a local Little League team. Not bad, not too hard, but not really doing much to earn your stripes as a socially responsible corporation. read more
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16 hours ago ago from Marketing on the Smart Web
This post was written originally for Valeria Maltoni’s excellent new ebook about marketing in 2010. It includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here . Change Is At Hand Marketing has changed a lot since an enterprising caveman promoted his ...
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