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It's no secret digital signage to this point has been a child amid grown-up media outlets. But a couple of signs have emerged that indicate this new medium may be reaching if not maturity at least adolescence. While its boosters have long proselytized the medium as a powerful complement to other in-store promotional techniques and messaging, dynamic signage in the retail environment has remained well poised, an emerging voice, and other ...
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Digital Marketing to Senior Citizens Governments in developing and developed countries all over the world are aware at the growing numbers of their ageing population. In advanced Asian countries such as Singapore for instance, recent statistics show that the percentage of population over the age of 50 in the year 2008 is approximately 27% and by the year 2018 that number will reach 37%. What do these kinds of numbers mean to the ...
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