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ADOTAS
8 hours ago ago from Adotas, Internet Advertising and Media News
ADOTAS - Cancel your plans for the windy city next year the online ad world may be recovering, but ad:tech expositions is postponing ad:tech Chicago 2010 in favor of its coastal high performers in New York City and San Francisco. “The decision was difficult,” said Susan MacDermid, senior vice president of dmg world media, the parent company of ad:tech expositions. “But we’re seeing a variety of signs that the industry prefers fewer, ...
Related contentMainstream News Take on Social Media Directors
1 day ago ago from Content Management Connection
Dirk Smillie wrote at Forbes.com in Journalism s Hottest Job that there are now about 200 social media directors at newspapers, book publishers, magazines and television news stations. Most started in the last two years. He writes that, “Rarely offline, their job is to tweet, ping, blog and friend-find throughout the day, building and interacting with new audiences, promoting media brands and sometimes breaking news.” I have been talking ...
Related contentFive Tips for Increasing Your Advertising ROI in 2010
14 hours ago ago from The Mercury Index
By Beth Vendice , President, Mercury Media Boston Madison Avenue saw many changes in 2009, including an iron-clad call for accountability across several industries, giving rise to Pay-for-Performance models, widespread agency reviews and closures of some of the advertising industry’s top shops. As the new year approaches, resolve to increase your advertising ROI in 2010 with these five tips: 1. Consider Whether your Ads Qualify ...
Related contentMidlife Tech Adventures. New Media Tea Time webisode #13
12 hours ago ago from Sizzle in the Middle
Where Hi-Tech meets Low Tech for tea and chocolate There’s a whole world of adventure out there…right here…at your fingertips. It’s the world of the internet; Social Media, New Media, YouTube, blogs, podcasts, videos! As Video Blogger sensation (Wine Library TV) Gary Vaynerchuk says, “This is the time to make your dreams come true.” Anyone can get their message out there to the world via video, audio, personal essays, blog posts. Anyone ...
Related contentEthnic Media to U.S. Census: Show Us the Marketing Money
11 hours ago ago from The International Examiner
SEATTLE – Local ethnic media and representatives from the Census Bureau gathered in the Emerald City on December 8 to discuss the sector’s role in outreach to diverse communities about the 2010 Census. At the event, organized by New America Media, ethnic media emphasized the growing diversity in the Pacific Northwest, and questioned Census officials about the agency's plans to advertise within the sector. “We here assembled are the ...
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