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Last One Standing: Client-Agency Relationships During a Tough Economy
11 hours ago ago from Tesar-Reynes
We are still in a period where there is an amazing amount of transition. The market is changing as is the consumer. Clients large and small are continuing to test what works and what doesn’t. They thirst for insight. As this trail continues, once-trusted suppliers fall by the wayside if they do not contribute to the understanding of the future. This means that agencies have to be truly committed to helping their clients through this ...
Related contentResolve to Let Your Clients Grade You
19 hours ago ago from the [non]billable hour
Once you ve asked your clients what they expect from you , let them grade you on it. Here s how: Make a list of 3-5 non-negotiable Client Commitments that you and your firm promise to keep in every matter with every client. Share those Commitments on your website and in every engagement agreement. With every bill (or at least quarterly), send your clients an old-fashioned Report Card that asks them to give you a grade on each of your Client ...
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