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Google Looks to Dominate iPhone and Android Advertising With AdMob Acquisition
4 hours ago ago from Tod-Mobile
Google announced this morning that it has acquired 3-year old mobile display ad serving platform AdMob for $750 million, half the price it paid for YouTube in 2006. Why did Google make this move? Two reasons stand out. First, AdMob is a very strong company in a sector (mobile advertising) that everyone expects to become much more important in the future. Second, this is a chance to make a big move towards monetizing on Apple's iPhone ...
Related contentMobile Content
19 hours ago ago from free experts world
Think about it. Your friends most likely all have cell phones. Each cell phone has a different background image, a unique ringtone and even a cute animated screensaver. No two cell phones are ever the same. Your friends have downloaded different games than you and purchased trendy faceplates to reflect their own personality. The sales of mobile content and mobile accessories have sky-rocketed over the last few years and they are still ...
Related contentInsights on the iPhone Mom
22 hours ago ago from Webutantes
Greystripe's Q3 Mobile Advertising Insights Report provides the most recent data about a little studied demographic: the iPhone mom. According to Greystripe, "the iPhone has greatly altered the mobile application user demographic" whereas in the past mothers were not "a group that advertisers could readily reach through mobile applications." Currently, however, "the iPhone Mom is now a common and
Related content2O1O – the year of Google, Yahoo! and Microsoft?
6 hours ago ago from Bango Newsroom on the mobile web
…some big companies have 2010 written all over them, but will it turn out to be their year? Let’s start with Micr o s o ft who have until recently been shipping more smartphones worldwide than Apple and Google with only BlackBerry and Nokia beating them. ComScore have just reported that iPhone sales in the USA have now sneaked ahead of Windows mobile. Even their latest 6.5 version is showing its age – it does not take much digging to reach ...
Related contentMobile devices to become biggest internet connector
18 hours ago ago from Fast Media Magazine
0 Morgan Stanley has released a report about the rapidly changing mobile internet market;' The mobile internet report Morgan Stanley believes that within five years more users will connect to the internet with mobile devices than with desktop PC's For those licensing media content this should be an important part of future plans. In many licensing models the internet is not fully developed, let alone using media on mobile devices. ...
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