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I’ve Got a New Job

20 hours ago ago from Take5 Interactive: Thinking About Digital Customer Experience

Today I started a new job. Luckily, I’ve had the chance to write my own job description. I’m self-employed, so I also know the boss has my back. For the past three years I worked with an interactive agency in New York. The leadership of the company, based in Europe, is focused more and more becoming a network of interactive marketing agencies, with an emphasis on marketing. They believe that there is a lucrative future in that strategy. ...

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ITSMA Newsletter Add-Ins 2009-12-10

5 hours ago ago from IT Services Marketing Association

ITSMA Featured Research: Make the Right Choices in the Recovery By Katie Espinola, ITSMA At the beginning of 2009, ITSMA advised marketers that to survive the downturn, they had to make the right choices. One of ITSMA’s recommendations was to reduce costs by not only increasing marketing efficiency but also increasing sales efficiency. Did marketers make the right choices this year? According to recent ITSMA research, some ...

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Emerge Communications

1 day ago ago from Emerge Communications | Stand out from the crowd. Emerge.

Home HR Communications The Emerge Approach to HR Communications. Employee Attitude Surveys. Marketing Coaching and Consulting Strategic Marketing Plans Public Relations Press Releases Media Placements Research Ethical Marketing Contact News Get A Quote Bio Testimonials emerge communications Stand out from the crowd. Emerge. HR Communications Internet Management Marketing Advertising Public Relations ...

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B2B Marketing Integration Framework The B2B Marketing Gears

8 hours ago ago from Marketing and Social Media That Matters..the B2B perspective

In my last post , I introduced my Marketing Integration (MI) framework. This framework has six planks that work together in order to align strategy with actions that produce results. This framework has been developed (it continues to evolve) to help solve key problems that exist in B2B markets where there are long sales cycles, complex solutions & sophisticated buyers. First of all, sales and marketing is not a dirty word! With ...

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SouthWest Water Wins Prestigious MarCom Awards

3 hours ago ago from PopEater

SouthWest Water Company (NASDAQ: SWWC) today announced that its Suburban Water Systems subsidiary won a 2009 MarCom Platinum Award and its Texas Utilities won a 2009 MarCom Gold Award – both for excellence in customer communications. The 2009 MarCom Awards were presented by the Association of Marketing and Communication Professionals. “We are very proud to receive these prestigious awards and be recognized for outstanding communications to ...

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Synapse Consulting Group and eWayDirect Launch New Strategic Partnership to Offer Enhanced Email Marketing Solutions

8 hours ago ago from PopEater

Synapse Consulting Group and eWayDirect announced today a partnership that enhances Synapse’s current ecommerce website design and email marketing solutions for its clients. “We’re very excited about this partnership,” says Jordan Braha, CEO of Synapse Consulting Group. “Our ability to work on a personal level with all of our clients allows us to act as a partner in achieving our clients' successes: we work with them to evaluate and establish ...

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Chick-fil-A Surpasses $3 Billion Sales Mark

8 hours ago ago from PopEater

Chick-fil-A ® , Inc. today reported that for the first time in its history, the chain has surpassed $3 billion in annual sales – just nine years after the chain recorded its first $1 billion in sales and three years after hitting the $2 billion mark. A positive sales trend has become a trademark of the Atlanta-based company, which is poised to log its 42 nd consecutive year of annual sales growth in 2009, a streak maintained since the chain’s ...

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