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The Future of Media
12 hours ago ago from Electronic Retailer Blog
Jeff Zucker, the president of NBC Universal recently gave an interview in which he made predictions about the future of media, ad buying and selling, and the role of consumers in media consumption. A few of his predictions included: • Media will trend more toward “a la carte” options so customers can pick and choose the features they most want in their media consumption. • Interactivity is going to play a huge role in future media ...
Related contentMadison Avenue See Slight Uptick in Ad Spend for 2010
3 hours ago ago from Alliance Blog Reviews
While it is important to try to see what lies ahead in the advertising industry it is also important to watch exactly who is reading the tea leaves. On Tuesday some of the heavy hitter from the agency world predicted slight increases in spending on advertising in 2010 and did not see returns to 2007 levels until as late as 2012 (an election year, hmmmmm). The New York Times reports on the meeting that these predictions were unveiled. The ...
Related contentAdvertising and constitutional rights
2 hours ago ago from Advertising and Marketing
Advertising is equated with constitutionally guaranteed freedom of opinion and speech. [ 31 ] Therefore criticizing advertising or any attempt to restrict or ban advertising is almost always considered to be an attack on fundamental rights ( First Amendment in the USA) and meets the combined and concentrated resistance of the business and especially the advertising community. “Currently or in the near future, any number of cases are and will ...
Related contentConnecting with the Media and Public
13 hours ago ago from Community Media Workshop
HOW CAN NONPROFIT ORGANIZATIONS GET MEDIA ATTENTION DURING AN ELECTION YEAR? Given that news about various political campaigns will consume much of the media’s ink and air time during an election year, Kevin Lampe of Kurth Lampe, a public relations and political consulting firm based in Chicago, offers his advice on how nonprofit organizations can gain [...]
Related contentThe CMO struggle to measure real Social Media ROI
22 hours ago ago from Content to Commerce
I’ve been to three ad industry/media conferences in the last three weeks and there’s one issue that remains center stage as the social tsunami continues to wash over the digital media landscape. That issue is of course, “What is the real value of social media and how do we measure it. Most decision makers intuitively know social media is having an impact from a general awareness prospective but few are measuring it. It’s really the next ...
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Jane Clarke Named Managing Director of the Coalition for Innovative Media Measurement (CIMM)
18 hours ago ago from Good News Now
NEW YORK, Dec. 8 /PRNewswire/ -- The Coalition for Innovative Media Measurement (CIMM) today named Jane Clarke its Managing Director. As the newly created group's first Managing Director, Clarke will oversee all day-to-day operations for CIMM, including management of the RFI process, vendor relationships and the resulting research studies. Clarke will report directly to the CIMM Executive Board. "Jane has the knowledge, experience and ...
Related contentTNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.7 Percent in First Nine Months of 2009
21 hours ago ago from Good News Now
Total measured advertising expenditures in the first nine months of 2009 dropped by 14.7 percent as compared to the same period in 2008, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2009 was down 15.3 percent versus last year, the sixth consecutive quarter of year-over-year declines. “The updated monthly trend line ...
Related contentFive Magazine and Newspaper Publishers Introduce Their Digital Newsstand
17 hours ago ago from The New York Times
Search All NYTimes.com Search Business Financial Tools December 8, 2009, 9:00 am Five Magazine and Newspaper Publishers Introduce Their Digital Newsstand By RICHARD PEREZ-PENA Five major magazine and newspaper publishers on Tuesday announced plans to build an industry-standard platform to present their work on the Web, phones and e-readers in a richer, more flexible and more ...
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