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Does Your Company Have a Social Media Plan?

23 hours ago ago from Marketing That\'s Measurable

Integrate Social Media to Grow Your Online Presence It seems that everywhere you go today companies are implementing social media campaigns to reach out to customers and increase name recognition.  Facebook, MySpace, Twitter and YouTube have all become household names, and even the Oxford dictionary added “unfriend”, a popular term for removing someone from your social network contact list, as the 2009 word of the year .  With all the hype ...

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Horizon Marketing Group Introduces Horizon Connect as Its Full Service Social Media Company (PRWeb)

5 hours ago ago from Stompernet SEO Course

Helping Corporations Use Social Media Tools, Sites and Applications to Connect With Customers and Prospects (PRWeb Dec 9, 2009) Read the full story at http://www.prweb.com/releases/HorizonConnect/HorizonMarketing/prweb3311724.htm

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NCC rejects Next Medias applications for two TV channels

5 hours ago ago from Taiwan Today News

Taipei, Dec. 9 (CNA) The National Communications Commission (NCC) rejected Next Media's applications to establish general information and news TV channels during a review Wednesday. The decision was made because the company's presentation of news using lurid and sensationalist graphic animation does not conform with the principle that news should reflect the real facts, said NCC spokesman Chen Cheng-tsang. The provisions of Article 5 of ...

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Former Time Inc. Exec Jane Clarke To Lead Media Measurement Group

23 hours ago ago from paidContent

The Coalition for Innovative Media Measurement , the analytics initiative created by the major TV networks, agencies and advertisers, has chosen veteran media researcher Jane Clarke to lead the group on a day-to-day basis. Clarke was most recently VP of Insights and Innovation at Time Warner ( NYSE: TWX ) Global Media Group. She left Time Inc. in October after nearly six years in the post and just before the company began laying off nearly ...

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How to measure how well an online media company is scaling.

14 hours ago ago from Lightspeed Venture Partners Blog

Two years ago I posted about the three ways to grow an online media business to $50 million in revenue. In this article I focused on RPM (Revenue per thousand pageviews, = CPM x sell through rate x # of ad units per page) and drew the distinction between three strategies, and the traffic needed for each strategy to get to scale: 1. Broad Reach, low RPM, traffic in the 10s of billions of pageviews/mth 2. Demographic Targeting, ...

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High Gear Media and Tesla Motors Announce Automotive Writing Contest: Write About Cars and Win a Tour & Road Test of the 2010 Tesla Roadster Sport

1 hour, 3 minutes ago ago from FanHouse

PALO ALTO, Calif., Dec. 9 /PRNewswire/ -- High Gear Media, ( www.highgearmedia.com ), a next generation media company that publishes more automotive content than anyone in the world through websites targeting key buyer and vehicle segments, and Tesla Motors ( www.teslamotors.com ) are launching a writing contest to win a tour and test drive of the 2010 Tesla Roadster Sport in California's Silicon Valley. The contest is open to anyone who uses ...

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Jack Myers Joins MarketShare Partners’ Board of Advisors

23 hours ago ago from Good News Now

MarketShare Partners (MSP), the industry-leading marketing analytics firm , announced the appointment of Jack Myers to its Board of Advisors. Myers, the president of the M.E.D.I.Advisory Group, will provide strategic leadership to the company on a range of business issues. “As someone that has been deeply embedded in the world of media and marketing, I understand the importance of accurate marketing measurement and accountability,” said Jack ...

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