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Social Media and Online Content Continues to Grow in 2010

18 hours ago ago from PUNCHmedia - social media and public relations

Just like the Click Z statistics we shared on November 12, social media and online content is key in 2010. According to the BtoB magazine ’s “2010 Outlook as found on Emarketer, social media marketing will be considered a priority for business-to-business marketing. Spending on website development, email and social media is on the rise. Some other key statistics to note: 54% already use social media to market to their ...

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Dr. Deborah Stroman: Does Tiger’s Behavior Represent all Black Male Athletes?

18 hours ago ago from Your Black World

by Dr. Deborah Stroman Tiger Woods has a problem and now so do I. I was naïve to think that I could survive this holiday season of Tigervision with its seemingly minute-by-minute reports of his self-described transgressions. Every media outlet needs a story to remain viable in this world of at-your-touch news and Tiger’s naughtiness provides the perfect scoop. This tale probably has no beginning and quite possibly no end. However, ...

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comScore Launches AdEffx Suite for Digital Advertising Effectiveness

18 hours ago ago from Media News International

Reston : comScore (NASDAQ: SCOR), has announced the launch of comScore AdEffx™, an integrated campaign effectiveness measurement suite that enables clients to accurately “measure what matters” depending on their particular campaign objectives. The comScore AdEffx suite resolves many longstanding measurement challenges that have precluded advertisers and publishers from accurately accounting for ad delivery against its intended targets and the ...

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Good Stuff From Cyberspace

19 hours ago ago from Selling to Consumers | Sales Training Blog by Skip Anderson

1. Business-to-business companies are more active than business-to-consumer companies in the online social media sphere. Read Social Initiatives: B2B vs. B2C . 2. Everybody needs and wants validation. Watch the validation video. Well done. 3. Coupon use in the U.S. is up for the first time since 1992. Read Coupons are Being Used at a Faster Clip in the Los Angeles Times. 4. Jerry Kennedy says Change Your Thinking - Change Your ...

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Mediaquake 2009: Top 10 insights into the year's media shakedown! | www.amusingourselves.com

23 hours ago ago from Amusing Ourselves | Content blog

digital content, internet, etc www.amusingourselves.com home about contact labs twitter rss Mediaquake 2009: Top 10 insights into the year's media shakedown! john , December 11, 2009 There's a clause in every blogger's contract which states that they must, at the end of each year, produce some kind of retrospective Top 10 list. Unfortunately for my part, instead of doing something ...

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CisionPoint and Cision Social Media Dashboard Selected Finalists for 2010 CODiE Awards

20 hours ago ago from PopEater

CHICAGO, Dec. 11 /PRNewswire/ -- Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today announced that its CisionPoint PR workflow software and Cision Social Media Dashboard have been selected as finalists for the 2010 CODiE Awards. CisionPoint, an award-winning integrated, on-demand communication management solution, is a 2010 finalist for ...

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