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14 hours ago ago from Helpful Cobra CB Radios Tips Free
THE THIRD MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET Traditional marketing mavens still think they are buying demographics. This is easy to understand. When someone makes a meaningful ad buy with a CBS or ABC affiliate or even on a national buy, they are targeting people who are most likely to buy their product, right? That should make sense to most anyone. Take for example a homebuilder. They are targeting a woman age 25 to 54 ...
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17 hours ago ago from AdBean
Over at imediacaonnection there's a nice interview clip asking execs at its iMedia Breakthrough Summit what exactly has held brand marketers back from jumping into the online advertising space. Seems to me that Steve Patrizi, LinkedIn's VP of Ad Sales and Operations has the most useful take on it: creative is the bottleneck. Brand marketers look at TV, radio and print and perceive many decades of tradition, creative success and ...
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