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A holistic approach to CRM is vital for an effective and efficient CRM policy. This approach includes training of employees, a modification of business processes based on customers' needs and an adoption of a relevant IT CRM system (including software and maybe hardware) and/or usage of IT CRM Services that enable the organization or company to follow its CRM strategy. CRM Services can even replace the acquisition of additional hardware or ...
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12 hours ago ago from Fredzimny's Blog
Image by Geoff Livingston via Flickr Happy Holidays ! Found at http://experiencematters.wordpress.com/2009/12/26/7-keys-to-customer-experience-in-2010-part-2/ In a previous post, I discussed an article that I wrote for the December issue of CRM Magazine. Here’s the full text from the article… Despite the economic difficulties in 2009, we’ve seen a significant up-tick in real customer experience efforts. What do I mean ...
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13 hours ago ago from Customer Experience Matters
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