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Professional PR services offered from a renowned and hugely successful online London PR agency

16 hours ago ago from Boosh Articles

Often, the success of a business depends on a number of complex and intricate factors, however, if the target market is known with sufficient depth and all media campaigns are conducted with intelligence, industry domination can a rather much simplistic affair. Generating consumer traffic and press coverage is key to mass company exposure, shedding light on to those businesses never before capturing either the imagination or respect of the ...

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PR Freelancers versus PR Agencies: Five Points to Consider

21 hours ago ago from PR Meets Marketing

Four years ago this month, I left the agency side to move in-house. During this time, I've had the opportunity to work with different types of agencies, do an agency search and consider the value of working with a PR freelancer. If you decide to bring in outside PR help, here are five points to consider: Administration The general rule of thumb is that 10% of any retainer goes toward administration. On this point, I do favor opting for a ...

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“Who Owns Social Media” on Cliqology

16 hours ago ago from Voce Communications

I was fortunate enough to spend an hour yesterday with Scott Hoffman , an entrepreneur and marketing guru who runs the Cliqology blog. Cliqology is a source of information and commentary specifically dedicated to how professionals across the entire marketing spectrum can take full advantage of the Social Revolution that is happening on the web today. The topic of our discussion was Who Should Own Social Media the PR Team or the Ad Team? ...

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Critical Media Hires Tom Giley as CTO

14 hours ago ago from mediabistro.com: jobs, classes, community and news for media professionals

The broadcast video capture and intelligence company Critical Media added serial entrepreneur Tom Giley as Chief Technology Officer today. Giley was brought on to help with corporate strategy and product development for the company's Critical Mention, ClipSyndicate and Syndicaster offerings. Critical Mention "digitizes and monetizes more than 15,000 hours of keyword search-able broadcast content from four continents" each day and is used ...

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Social Media & Public Relations: Case Study

23 hours ago ago from Fresh Blog Reviews

We're often asked, “Are you a PR agency or a Social Media agency?” We suggest that that's immaterial. We do both. The disciplines are merging. SHIFT offers a hybrid approach in which a Facebook Group Admin is treated with the same Link: Social Media & Public Relations: Case Study Tweet This Post

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