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Personalization to Drive Value of Loyalty Programs

1 hour, 25 minutes ago ago from MarketingForecast

Front Page About Us Contact Us Follow Us Featured Links Speaker Availability Free iPhone App Results Personalization to Drive Value of Loyalty Programs Author: Kathy Crosett 9 Feb Marketers believe the $2 billion they spend annually on loyalty programs ensures participation by their best customers and builds the platform for higher sales. But a report by the Chief Marketing Officer ...

Why Do You Need Online Marketing Research?

20 hours ago ago from Online Business and Marketing

Frankly speaking I can determine and emphasize many reasons why we do have to do online marketing research, but the most vitally important fact for your career as a marketer is that it gives you a great opportunity to get to know more information about your competitors and their customers. It means that you can learn from their mistakes and study all possible way-outs to switch their clients to your websites which would lead to the high ...

What Should You Consider When Integrating Social Media

8 hours ago ago from Designdamage Blog

As we progress into 2010, the rapid growth of social media has allowed more access to information, consumers, communities, and experiences.  This new medium has enabled a new way to communicate and share, from B2C to B2B marketers are all trying to figure out an edge.  Many brands start to focus on the hybrid approach which I believe will be the next phase of digital and web marketing.  The question is what role will it play in the marketing ...

Measuring Return on Social Investment - eMarketer

2 hours ago ago from Yael Rozencwajg, welcome to my world: Media communities, Major brands, Marketing and Business development - CEO of YOPPS: digital communication and interactive media agency | VELVET AREA: Viral marketing, Buzz, Word of mouth, social networks and online co

via emarketer.com Marketers must connect business goals to social media objectives FBLI Share Social media has won over marketers with the promise of connecting brands with consumers on a deeper, wider level. But now that many companies have gone beyond the experimental stages of social marketing, they are focusing on justifying the dollar and time expenditures involved. Marketers must connect business goals to social ...

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