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David Bach/FinishRich Media Names Krupp Kommunications, Inc. (K2) Public Relations Agency of Record (PRWeb via Yahoo! News)
9 hours ago ago from Brand Management World
David Bach, founder of FinishRich Media, named Krupp Kommunications (K2), a full service public relations, marketing and branding agency, as public relations agency of record. In this role, K2 will provide strategy, brand management, and consulting for David Bach and FinishRich Media, as well as all national media relations to advance overall brand recognition for both David Bach and FinishRich Continue reading here: David ...
Related contentReviving the Traditional Press Release
10 hours ago ago from Brian Solis
Source The press release is over 100 years old and for the most part, its evolution was mostly stagnant for the majority of its lifespan. However, the press release has evolved more in the last decade than it has over the century thanks to the proliferation of the Internet and most notably, the Social Web. The tired and oft disregarded press release is finally tasting reinvention as it transforms to chase the new channels of influence as ...
Related contentTreat the Media Like Your Best Customers
2 hours ago ago from Business Wizard - Online Business And Online Money Guides
BuWiz.CoM: Entrepreneurs everywhere are bumping heads in a mad rush to jump on one of the most effective marketing tactics in this recession-era economy public relations. Media outlets, and often individual editors and journalists, receive hundreds, even thousands, of press releases every day. Yet the vast majority of press releases, by some estimates as much as 97 percent, never produce a result.Does the problem lie in the tactic or the ...
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