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Introducing the Next Leap of In-Text Advertising | touchpointe.net
11 hours ago ago from Design, Marketing, and the Psychology of New Media
Posted on 09. Dec, 2009 by admin in Marketing Competition is good for everyone. From an economic perspective, competition drives industries to find better, longer lasting solutions for customers, while allowing customers to familiarize themselves with multiple choices and choose the optimal one for their needs. This is especially true for the online advertising industry in this day and age, where publishers are surrounded by many ...
Related contentStreaming Media - Tremor Media Launches Rx In-Stream to Help Pharmaceutical Advertisers Meet FDA Guidelines
12 hours ago ago from www.StreamingMedia.com
Wednesday, December 9 Home Global Site Upcoming Shows Europe 2009 Oct. 14-16 West 2009 Nov. 17-19 OVP Summit Nov. 18-19 East 2010 May 11-12 Past Shows Blog SM U.S. Magazine SM Europe Magazine Streaming Media TV Newsletters Industry News Readers Choice Podcasts ...
Related contentAdvertisers Getting Pushy With New Pushdown Units
3 hours ago ago from eCommerce Share
A look at what advertisers are doing with the Online Publishers Association's new ad units. more
Related contentTwo Tremor Media announcements could give marketers an edge - Advertising - BizReport
2 hours ago ago from BizReport - News & Insight for Online Marketers
BizReport.com | adsGuide.com | IT Research Library | Free Magazines | Jobs about us | ad info Subscribe to BizReport Receive our email newsletter with breaking news, in-depth reports & interviews: Get our RSS feed Search BizReport News by Topic Marketing Advertising Search Marketing Email Marketing Loyalty Marketing Mobile Marketing Social ...
Related contentInternet Advertising Agency: a Bridge to Widespread Promotions
10 hours ago ago from Find Advertising Agency
The web is vast medium for doing promotions by running advertisement campaigns. These campaigns can be online ads that are based on image advertising, contextual advertising, links, emails etc. Each type of advertising done online is backed up by an Internet advertising agency, which organizes all the advertising operations. Without organizing the campaigns in a systematic flow, it becomes difficult to get adequate returns over the ad spend ...
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Theorem Launches Creatives On Tap
13 hours ago ago from FanHouse
Creatives, online media operations and data services company Theorem, Inc. ( www.TheoremInc.net ) has introduced CreativesOnTap.com ( www.creativesontap.com ), an online advertising tool that allows advertisers to create display and video ads on Web sites. Currently, the tool is in a beta-testing phase, during which it is being offered to Web site publishers. Publishers using CreativesOnTap provide advertisers with creative freedom to design ...
Related contentAudience-Based Sales Now Drive 10% of Online Advertising Revenue for Web’s Premium Publishers
17 hours ago ago from Good News Now
the Rubicon Project , the Internet advertising infrastructure company, has engineered technology and tools for premium Web publishers and their sales channel partners to make the most of their high-quality audiences and expand their reach, build customized audiences and sell a new tier of ad products through its Targeted Audience Program (TAP). Built on the REVV for publishers™ platform, engineered to accelerate revenue, TAP enables Web ...
Related contentDaisy Whitney: Ogilvy, Marketers Tap Metacafe to Gain Views for Branded Video Campaigns (video)
7 hours ago ago from Huffington Post
Sara Lee's recent "Mama Saga" campaign is a good example of how viral video made by a brand can take off, sometimes unexpectedly, said Jack Rotherham, senior VP of strategic sales and partnerships at Metacafe. The iconic food brand launched its first big social media campaign this fall for its deli meats line and created three mom-centric viral videos for the marketing push that included a buy on the video portal Metacafe , which counts 14 ...
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