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Press Releases Can Have a Long Search Shelf-Life

19 hours ago ago from jatiN mahindrA doT coM

As a follow up to a recent article we ran on how press releases can be great for search , a representative for PRWeb , a press release distribution company, contacted us with another interesting example. This one looks at the shelf-life press releases can have, with regards to search traffic. A small business called Leatherup.com, which sells peripheral gear for motorcycle riders issued a news release on November 6, 2008, titled, ...

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Getting Reporters to Notice Your Press Release by Optimizing Distribution Time

7 hours ago ago from Azviv: Online marketing and publicity

Many of the lower cost press release distribution services are now offering you to specify a distribution time. The large wire service providers have always allowed you to set the release time and time zone.  Your PR or marketing agency should be able to advise you on the best time for a release; but if you don't have one here is some guidance is often asked what time of day should my company issue a release }? In the absence of urgent ...

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