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How not to use Mobile Marketing Coupons
9 hours ago ago from All about Mobile Advertising
via: Mobile Marketing Watch 7-Eleven Gets Hit With Ethics Questions Over Mobile Coupons In its mobile coupon tests in San Diego, quickie-market 7-Eleven is getting into ethical — lukewarm bubble-bath water — over its accidental underage audience. While mobile promotion seekers have to opt-in to the mobile ads, in collecting phone numbers and e-mail addresses some say that companies need to be careful not to target children when the ...
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18 hours ago ago from AAF Illinois - University of Illinois Ad Club
Agency News: Agency Movements 1. Kirshenbaum Bond Senecal & Partners names former Razorfish top creative Marc Lucas as its new chief creative officer, being the first time in history anyone other than Mr. Kirshenbaum serving as chief creative for agency owned by MDC Partners. 2. Chrysler is poised to hand its media-planning and –buying account to Interpublic Group of Cos.’Universal McCann. 3. Pizza Hut has tapped Interpublic Group of ...
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