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The CMO's Role in Evaluating Mergers & Acquisitions
13 hours ago ago from Chief Marketing Outsider Blog
Dear Board, CEO, Founder and Chief Marketing Officer, What role does your CMO play in evaluating M&A decisions? I was not surprised to read this week that the M&A market for 2009 and expected for 2010 is being lead by "Strategic Buyers ". A strategic buyer is a company that is ultimately looking to grow its business and has come to the conclusion that it is cheaper to purchase/merge than it is to do it oneself or outsource. In your ...
Related contentIdeas For Press Releases
6 hours ago ago from The Biz Whiz Tips
by Brock Hamilton Back when it was hoped that a press release would be picked up by a member of the press and published so that thousands of people would be able to see this and decide to go and visit your business. This basic concept is still in place, but these days it is a more effective tool that is used in the world of marketing your business. These days anybody can put out a press release about anything that is going on at their ...
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Top Picks for 2010: PepsiCo (PEP)
3 hours ago ago from BloggingStocks
This post is part of a special report, Top Picks for 2010, the 27th annual survey in which TheStockAdvisors.com asks the nation's leading advisors for their single favorite stock for the new year. See all 80 stocks listed here . "PepsiCo ( PEP ), my top pick for 2010, remains underrated by the market," says Jim Stack . The money manager and editor of InvesTech Market Analyst suggests, "All too often, it's viewed as a stodgy soft drink ...
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