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Ineffective "retractions": How to make false claims and get away with it
8 hours ago ago from The QBrand QBlog
During the past week, bemused TV viewers in Australia may have noticed a brief TV commercial relating to a retraction by EASE-a-Cold . I say "bemused" because it's an ad you could easily "see" several times without taking in much of it and certainly without understanding the context. In my view, that's perfectly understandable. I think it's an ad that has been deliberately designed NOT to be effective . First, the TVC features a single ...
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