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When Preetam Mukherjee started Marcellus.tv in March 2007, his company was one of the very few players in the professional online video hosting space. He believed he was building a killer product that would become a blockbuster and would compete handily with the one established player in the space, Brightcove . To ensure that he wouldn’t tip off any potential competitors, he went into “stealth mode”. Secrecy was the key to success. He would ...
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