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NEWS: Schultz, Godin, Barrett keynote 2010 Annual Conference!
3 hours ago ago from PMA Centers of Excellence
We're excited to announce our first round of keynote speakers for our upcoming 2010 Annual Integrated Marketing Conference, Blur: Where Icons & Innovators Cross The Line . This year’s theme conveys that integrated marketing has forever blurred the line between traditional promotional marketing, often referred to as Below the Line, and Advertising and other paid media or Above the Line. The event is set to take place March 23-24 at the ...
Related contentA Pinch of Social Media Makes a Helluva Broth
16 hours ago ago from Convince and Convert Blog: Where Social Media and Email Collide
Guest post by Scott Severson ( @scottseverson ), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations. Do you have the right media recipe? While I haven’t drunk the social media ...
Related contentMiNterview: Greg Swan, Digital Account Group Manager
16 hours ago ago from Online Marketing Blog
The next in our series of interviews with Minnesota based, social media savvy marketing and public relations professionals is Greg Swan , Digital Account Group Manager at Weber Shandwick Digital. Greg manages and executes interactive public relations programs for Weber Shandwick clients across consumer, technology and public affairs industries. As the social media team lead, Greg oversees the U.S. Army’s social media efforts, including ...
Related contentAre you still ignoring Facebook?
14 hours ago ago from Internet Marketing Blog
Major companies block access to it, many poo-poo it as the haunt of the shallow-minded seeking to share their everyday trivia with the world, and many marketers just haven't adapted it into their social media strategy. (Usually for at least the above reasons there are more). And yet, Facebook is now the number 1 communications tool according to a survey by Prompt Communications. Netimperative state in their article: When consumers ...
Related contentShow Notes Integrated Marketing Solutions for 2010
3 hours ago ago from Orlando Business Report BLOG
INTEGRATED MARKETING TRENDS FOR 2010: ORLANDO BUSINESS REPORT 12/19/09 Top ten digital trends for 2010 What are likely to be top trends in digital marketing for 2010? Drew Neisser from Renegade Marketing has set out his ideas in an Olympic-themed form, which you can read below. Do you agree? 1. Social Media: A Marathon, Not a Sprint Neisser says that a lot of brands – hoping to become fast friends with their ...
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This Week, Social Media Sold Out and Became Social Marketing
8 hours ago ago from DailyFinance
It didn't take long for brand managers and manufacturers of all types to realize the opportunities afforded by social media. Almost as soon as each new platform appeared, corporations jumped on board, constructing MySpace sites, Facebook fan pages, Twitter accounts and more, all aimed at grabbing a bit more of a particular target market. Promotional saturation can be the kiss of death for a social media platform, turning it into a virtual ...
Related contentNomura Shifts Europe Media Ratings - FOXBusiness.com
17 hours ago ago from FOX Business
Existing users please login User Name: Password: Remember me on this computer Home / Markets / Industries / Media Wednesday, December 16, 2009 Nomura Shifts Europe Media Ratings  By Steve Goldstein MarketWatch Pulse  LONDON -- Nomura shifted ...
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